![]() Many travellers like to share photos of their vacation on Facebook and Instagram as well. If business travel is your main focus, then LinkedIn is the right place to promote your hotel. These two platforms are popular inspiration sources within the leisure travel community. ![]() Apart from organic posts on your own profile, you can also opt for targeted ads on Facebook and Instagram. Maintain a credible and professional image by communicating regularly, staying true to your corporate branding and using high-quality photos. It’s highly recommended to be active on the most popular social media channels among your target audience, because they allow you to inspire travellers and develop sustainable relationships with (potential) guests. Advertising doesn’t always have to be expensive: start with small budgets and figure out what works best for your hotel.īetter visibility on Google Use social media to complete your omnichannel approach If you want to take it one step further, you can also implement an SEA strategy (Search Engine Advertising). This way, your hotel will appear higher in the search results on Google. Gain more website visitors by applying SEO techniques (Search Engine Optimisation). Read our free eBook for more tips to increase your direct bookings. The Cubilis Booking Engine has all the necessary features for maximum conversion. Balance out the commission-based reservations coming from third parties by offering attractive rates and a smooth booking process on your website. Obviously, your direct booking channel is an indispensable component of your online distribution strategy as well. For maximum visibility on the platform, you can always opt for paid Google Hotel Ads to have your hotel appear at the top of the search results. You can even include a direct booking link to your website at zero cost. ![]() The only thing you need is a free Google Business page. Google pushes travellers towards this platform, so adding your hotel – along with the right company info and eye-catching photos – is a must. In exchange, you pay a small fee when people click through to your website (cost per click).Īnother important metasearch environment is Google Hotel Search. By integrating with popular ones like Trivago or TripAdvisor, your hotel gains an even wider reach. Visit our Marketplace to discover the wide range of OTAs you can connect with.Ĭhoose the right mix of OTAs Add your hotel to popular metasearch platformsĪpart from OTAs, international travellers often look for accommodations on metasearch platforms, as they allow for easy comparison of room prices on different booking channels. Besides, you might have noticed that staycations have made a serious comeback. In their case, large OTAs would offer far too many irrelevant options to sift through. Smaller local booking sites, on the other hand, can help you reach locals who are looking for a specific type of accommodation or in a specific region. Because of the billboard effect, your own website will also attract more visitors. Thanks to their advanced marketing, they cater perfectly to changing consumer demands and generate a lot of reservations. With large OTAs like, Airbnb and Expedia, you can easily reach international markets, as their websites are available in many languages. Choose a good mix of OTAs based on the characteristics of your customers: business, leisure, nationality. These websites are often very well-known and widely used across different countries, providing your hotel with great online visibility. Connect with the right Online Travel Agenciesīeing present on Online Travel Agencies (OTAs) is essential to your online distribution strategy.
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